Watches & Wonders is the world’s leading trade show dedicated to fine watchmaking and luxury timepieces. Established as a successor to the historic Salon International de la Haute Horlogerie (SIHH), the event is organized by the Fondation de la Haute Horlogerie and takes place annually in Geneva, Switzerland. It serves as a global platform where prestigious watch brands, independent artisans, and industry professionals gather to unveil their latest creations, technological innovations, and design trends. The exhibition is renowned for its exclusive product launches, immersive brand experiences, and educational workshops, attracting collectors, journalists, retailers, and enthusiasts from around the world.

Watches & Wonders plays a pivotal role in shaping the horological calendar, often setting the tone for the year’s most significant releases and industry developments. The event fosters collaboration and dialogue within the watchmaking community, offering insights into craftsmanship, heritage, and the future of timekeeping. In recent years, Watches & Wonders has expanded its reach through digital platforms, enabling a broader audience to participate virtually and engage with the latest advancements in watchmaking. Its influence extends beyond the exhibition halls, driving trends, inspiring innovation, and reinforcing Geneva’s status as the epicenter of haute horlogerie.