Hublot is a Swiss luxury watchmaker renowned for its bold designs and innovative use of materials, encapsulated in its philosophy of the “Art of Fusion.” Founded in 1980 by Italian entrepreneur Carlo Crocco, Hublot introduced the first luxury watch to feature a natural rubber strap, paired with a porthole-shaped gold case—an unconventional combination that set the brand apart from traditional watchmaking norms .

The brand’s trajectory shifted significantly in 2004 when Jean-Claude Biver took over as CEO. Under his leadership, Hublot launched the iconic Big Bang chronograph in 2005, which garnered multiple awards and propelled the brand into the spotlight. This model exemplified Hublot’s commitment to blending traditional Swiss craftsmanship with modern materials like ceramic, carbon fiber, and titanium .

In 2008, Hublot was acquired by the luxury conglomerate LVMH, joining other prestigious watch brands such as TAG Heuer and Zenith . This acquisition facilitated further innovation, leading to the development of proprietary materials like Magic Gold, a scratch-resistant 18K gold alloy created in collaboration with the Swiss Federal Institute of Technology (EPFL) .

Hublot’s current collections include:

- Big Bang: Known for its bold aesthetics and complex movements.
- Classic Fusion: Offers a more understated design while retaining the brand’s innovative spirit.
- Spirit of Big Bang: Features a tonneau-shaped case and showcases Hublot’s technical prowess.
- MP (Masterpiece) Collection: Highlights the brand’s dedication to haute horlogerie with intricate complications .

In Australia, Hublot timepieces are available through authorized boutiques and retailers, including locations in Sydney and Melbourne. The brand continues to push the boundaries of watchmaking, appealing to those who appreciate avant-garde design and cutting-edge technology.The brand remained relatively niche until the arrival of Jean-Claude Biver in 2004, whose leadership transformed Hublot into one of the fastest-growing names in modern luxury watchmaking. Under Biver, the brand launched the Big Bang in 2005 — a large, aggressive chronograph that embodied Hublot’s philosophy of combining unexpected materials like ceramic, carbon, titanium, sapphire, and gold. The Big Bang’s success cemented Hublot’s reputation as a rule-breaker and established it as a key player in contemporary watch culture.
Today, Hublot continues to innovate through collections like the Classic Fusion, which offers a more streamlined interpretation of the brand’s design codes, and the Spirit of Big Bang, which features tonneau-shaped cases and high-end complications. Hublot also develops its own in-house movements, including the UNICO chronograph and MP series of highly technical, experimental timepieces.
Beyond watchmaking, Hublot is deeply embedded in global culture through its high-profile partnerships with FIFA, Ferrari, Usain Bolt, and artists like Takashi Murakami and Shepard Fairey. Its bold identity and marketing-first approach have made it especially popular among athletes, entertainers, and collectors who seek watches that are as expressive as they are mechanical.
By merging Swiss tradition with futuristic aesthetics and fearless design, Hublot has carved out a unique niche — where luxury meets performance, and where innovation never stands still.