Founded in 2005 by Maximilian Büsser in Geneva, MB&F (Maximilian Büsser & Friends) stands as a beacon of innovation in the world of haute horlogerie.

Departing from conventional designs, MB&F introduces timepieces that are not just watches but kinetic art pieces, challenging and redefining the norms of watchmaking.
The brand’s inaugural release, the Horological Machine No.1 (HM1), set the tone for its future creations—bold, unconventional, and mechanically intricate. Subsequent models, such as the HM4 Thunderbolt and HM6 Space Pirate, further exemplify MB&F’s commitment to avant-garde design and technical prowess. These timepieces often draw inspiration from science fiction, automotive design, and nature, resulting in watches that are as much conversation pieces as they are instruments of time.  

In 2011, MB&F introduced the Legacy Machine series, offering a more traditional aesthetic while retaining the brand’s signature innovation. The LM1, with its suspended balance wheel and dual time zones, garnered critical acclaim, winning both the Best Men’s Watch and the Public Prize at the Grand Prix d’Horlogerie de Genève (GPHG) in 2012. The LM Perpetual, introduced in 2015, showcased a revolutionary approach to the perpetual calendar complication, earning the Best Calendar Watch Prize at the GPHG in 2016.
MB&F’s collaborative spirit extends beyond watchmaking. The brand’s M.A.D.Galleries, located in Geneva, Dubai, and Taipei, serve as spaces where horology meets mechanical art, showcasing works from various artists and creators. This fusion of disciplines underscores MB&F’s philosophy: to create timepieces that are not just functional but also emotionally resonant and artistically significant.
For enthusiasts seeking a departure from the ordinary, MB&F offers a journey into a world where time is told through the lens of imagination and artistry.

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