Founded in Paris in 1847 by Louis-François Cartier, Cartier has evolved from a prestigious jeweler to one of the most celebrated names in luxury watchmaking.
Revered by royalty, tastemakers, and connoisseurs, the brand is synonymous with sophistication, innovation, and Parisian flair. Cartier watches are distinguished by their elegant proportions, geometric shapes, and harmonious balance between form and function. Many of their most iconic designs—such as the Tank, Santos, and Ballon Bleu—have become enduring symbols of style, transcending fashion trends with their clean lines and timeless appeal.
While Cartier is globally renowned for its jewelry, it also holds a strong position in haute horlogerie. The brand has developed a number of in-house calibers and complications, housed within its Fine Watchmaking Collection, and operates a high-end manufacture in La Chaux-de-Fonds, Switzerland. From skeletonized movements to tourbillons, Cartier blends technical mastery with artistic expression.
Iconic Collections
- Santos de Cartier – Created in 1904 for aviator Alberto Santos-Dumont, this was one of the first wristwatches designed for men.
- Tank – Inspired by WWI Renault tanks, this rectangular classic has graced the wrists of icons like Jackie Kennedy and Muhammad Ali.
- Ballon Bleu – Known for its rounded profile and signature blue sapphire crown.
- Panthère de Cartier – A blend of watch and jewelry, celebrated for its femininity and fluid bracelet design.
Cartier’s influence extends beyond timekeeping—its watches are cultural artifacts, favored by celebrities, royalty, and tastemakers alike. The brand remains a cornerstone of the Richemont Group and continues to set benchmarks in both watch design and luxury appeal.
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