Unpretentious
Horology

The subdial is for the  open minded

our story
2013
The Watch That Started It All - The SKX 009
FEBRUARY 2014
Embracing Curiosity

In an increasingly interconnected world, spatial systems have emerged as a critical component of modern life. These systems, which encompass everything from GPS navigation to urban planning

september 2015
Cultivating Mindfulness

In an increasingly interconnected world, spatial systems have emerged as a critical component of modern life. These systems, which encompass everything from GPS navigation to urban planning

january 2017
Learning from Experience

In an increasingly interconnected world, spatial systems have emerged as a critical component of modern life. These systems, which encompass everything from GPS navigation to urban planning

november 2020
Connecting with Others

In an increasingly interconnected world, spatial systems have emerged as a critical component of modern life. These systems, which encompass everything from GPS navigation to urban planning

april 2023
The Ripple Effect

In an increasingly interconnected world, spatial systems have emerged as a critical component of modern life. These systems, which encompass everything from GPS navigation to urban planning

A different breed of watch website

The Subdial is a shelter from the pretentious, elitist 'boys club', that watch collecting can be. It's a safe space to enjoy the hobby we all share, and feel like you are part of the community. No matter what you collect, from Seiko to Patek Philippe, everyone is welcome.

Mitch,
Founder

trending articles

.01

Honest, always

Honest journalism is rare these days. Although reporting on watches is less important than some, we feel that honesty and integrity are important. This manifests as an openness with the brands we write about, and most importantly, an openness with you, the reader.

.02

Stories first, Stats second

Anyone can write an article full of stats, it's a little harder to tell a story. If you want the stats, the brands website is the place to go. We want to go deep into the people and the stories behind every company and watch we write about. Sometimes it's personal, sometimes it's not, but it will always be unique.

.03

Everyone welcome

I used to feel uncomfortable walking into a watch boutique, to the point where I was to nervous to try anything on. I never what my readers to feel like I did, so The Subdial is inclusive at it's core. No silly questions, no elitism only family.

.04

Long term over short term

We believe in a long term approach when building a business. The Subdial will never sell out to make a quick buck and will only promote or sell products that we truly believe in. When we approach decisions, we consider the long term consequences. How do our actions benefit The Subdial in ten, twenty even fifty years.

trending articles
+400

Articles Published

2012

Year WISDOM was born

150k

Weekly visits on our website

09

Authors working full-time

2500

Average word count for an article

1.2 Million

Words written

250

Subjects tackled

A different breed of watch website