An unpretentious exploration of modern watch culture.

The Subdial is for everyone that is put off by the waitlists, the snobbery and the exorbitant lifestyle that often goes along with watches.

My story

I love watches.
Any free time I had was spent window shopping or on the odd occasion, when I built up enough courage, perusing the cabinets of my local boutique, trying to avoid eye contact with the sales associate in hopes they wont realise I cant afford anything in there.

More often than not I was greeted warmly, but I am human, and the negative times far outway the positive. I felt judged, I learnt to not wear my Seiko SKX diver, opting instead to take it off and put it in my pocket.

Nobody should feel like I did.

Welcome to The Subdial

• Watch Reviews
• Collector Interviews
• Local Meetups