Quartz watches revolutionized the watchmaking industry with their introduction in 1969 by Seiko. Unlike mechanical watches, which rely on intricate gears and springs, quartz watches use a quartz crystal to keep time. The crystal oscillates at a precise frequency when an electric current is applied, providing highly accurate timekeeping. This innovation made watches more affordable and accessible, leading to a significant shift in the market. The quartz movement's simplicity and reliability contributed to the decline of many traditional watchmakers who were slow to adapt. Today, quartz watches are known for their precision, low maintenance, and affordability, making them a popular choice for everyday wear. Despite the rise of smartwatches, quartz watches remain a staple in the industry, valued for their classic design and dependable performance.